The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.
In 2001, three teenagers from the outskirts of Buenos Aires all fall in love with Diego. Natalia has always had the most chemistry with him, but when it seems inevitable that their friendship will turn into something more, the older and more experienced Silvia appears and soon captures Diego’s attention.